Free Tools
Free Tools for Advertisers
Free calculators that measure your ad performance in seconds, from ROAS to frequency. No signup needed, everything runs right in your browser.
ROAS Calculator
Find out how many times your ad spend comes back as revenue. Add your profit margin to see your break-even ROAS and true profitability too.
CPA, CPM & CPC Calculator
Turn spend, impressions, clicks and conversions into CPM, CPC, CPA, CTR and conversion rate in one go.
Frequency Calculator
See how often the average person sees your Meta ads. Learn when to refresh your creative before ad fatigue sets in.
Ad Audit Checklist
Audit your ad account with a 10-point interactive checklist, get a score and know exactly what to fix first.