Insights for smarter ads.
Ad strategy, optimization and data guides.
Google Ads campaign structure: how many campaigns and ad groups?
In-account architecture costs more than people think: every extra campaign splits the same conversion data one more time. Here is a framework that settles the campaign and ad group count with numbers instead of habit.
What is ChatGPT Ads? A 2026 guide to OpenAI's ad platform
OpenAI's ChatGPT Ads shows ads based on what a conversation is about, not on keywords. This guide covers how the platform works, who can use it and how to get started.
Ad frequency: how many impressions per person actually pay?
Every extra impression returns less than the one before it. This guide shows where the curve breaks, where to set a frequency cap, and how to choose between widening the audience and refreshing creative.
Google Ads Experiments: How to Prove a Change Actually Worked
A before-and-after comparison bills you for seasonality and competitor moves. A campaign experiment races two versions at the same time, under the same conditions.
Lead Quality: When Forms Fill Up but Sales Do Not
An ad platform multiplies whatever you feed it. Count a form submission as your conversion and the algorithm gets very good at finding people who never buy.
Dynamic Search Ads (DSA): when they win and when they burn budget
DSA campaigns match queries from your site content instead of a keyword list. On some catalogs they find demand keywords never reach. On others they quietly eat budget.
Google Ads Manager Account (MCC): How to Create and Run One
A manager account is the control layer that sits above your individual ad accounts. This guide covers building that layer, not optimising what happens inside one account.
Google Ads Extensions (Assets): The Complete Guide
From sitelinks to promotions: all seven asset types, when to use each one, and what they really do to your CTR.
Google Maps Ads: The Local Business Guide for 2026
From a verified Business Profile to location assets, from 'near me' targeting to store visit measurement: a step-by-step Google Maps ads guide for local businesses.