Insights for smarter ads.
Ad strategy, optimization and data guides.
Google Ads
Negative keyword strategy: stop wasted ad spend
As broad match and Performance Max spread, ads fall into the wrong searches. Here is the systematic way to find and cut the terms burning your budget.
Strategy
How to spot ad fatigue: 5 early signals and the frequency threshold
Noticing fatigue after ROAS drops is expensive. Here are the early signals and thresholds you can read before the money is gone.
Strategy
How to split your budget between Meta Ads and Google Ads
Allocating budget by “whatever worked last month” burns money. The real question: where does the next $1,000 produce the highest return?